DMO Jam — The room you’ve been waiting for

Why this exists

The industry built a sea of sameness. This room is the alternative.

Destination marketing has spent a decade running on the same playbook. Same agency briefs. Same vendor pitches. Same KPIs. Same campaigns with different city names dropped in.

The good operators know this. The people running the organization, the people running marketing, the people running the stack. They have been quietly looking for a smaller, sharper room where they can be honest about what is working, what is not, what they are testing, and what is breaking.

That room has not existed in destination marketing. DMO Jam is the room.

What members get

Six things. Every member. Every year.

01 / Cohort

Your monthly cohort session

A room of peer operators, capped at ten, meeting monthly. Real peer dialogue, not a webinar. Each month one member takes the floor and brings a real challenge for the room to work on. You choose what you bring and how you frame it. The room responds.

02 / Quarterly Summits

Quarterly Summits

Four times a year all three cohorts come together virtually. Panelists are chosen from the cohorts to speak on the topics members voted to hear about. Everyone else listens, then the room opens up for questions and conversation. No travel, no added cost.

03 / Retreats

Yearly Retreats

One retreat a year. A day and a half with all three cohorts in the same room, in a destination worth the trip. This is where the guest experts come in, and where the relationships that carry the rest of the year get built.

04 / 1:1s

1:1s with Adam

Two 30-minute one-on-one calls with Adam each year. Strategic, confidential, member-led agenda. Adam is the curator, the host, the operator-in-chief — these calls are how the program stays personal.

05 / Library

A library that compounds

Every session in the program, your cohort and the other two, is captured and delivered within 48 hours. Recording. Searchable transcript. Written takeaways. How-tos. Technologies named. You are not buying twelve meetings. You are buying a compounding record of what the room actually tried, and what it would not repeat. Yours to keep, and worth more every year.

06 / Between Summits

Adam’s voice, between events

A monthly digest from Adam, "What the room is testing," pulls anonymized signal from all three cohorts. Bi-weekly Adam-curated content drops keep the cadence between live events. The program never goes quiet.

Six things, every member, every year. Claim your seat in the founding cohort.

Apply for the cohort

Who DMO Jam is for

Sorted by what you own, not what your budget is.

This is for you if

You own the decisions in your function.
You run a DMO or CVB as CEO or Executive Director.
You lead marketing at your organization, as a CMO, VP, Director, or the person who is functionally all three.
You own marketing technology, data, or AI at your organization.
You are willing to be honest about what is not working, and to bring real answers back when someone else is.

This is not for you if

You cannot hold what is said in the room in confidence.
You are a vendor or service provider looking to access destination marketing leaders.
You are looking for a passive consumption experience. DMO Jam is reciprocal.
You are unwilling to commit to a monthly session, the yearly retreat, and twelve months.

No budget requirement. We want DMOs of every size in the founding cohort. If you have something to say, we want you at the table.

Apply for the cohort

How the year works

The year, laid out.

A 12-month membership. The cadence is built so members can plan their year around it. Heavier than a loose peer group. Lighter than an executive coaching program.

Every month

90-minute cohort session with your cohort, capped at ten.

Every two weeks

Adam-curated content drop — article, framework, short note, podcast pick.

Every month

Monthly digest from Adam, "What the room is testing," anonymized signal from across all three cohorts.

Quarterly

Two-hour Summit, all three cohorts together, member panelists on topics the room voted on.

Twice a year

Two 30-minute one-on-one calls with Adam — strategic, confidential, member-led.

Once a year

1.5-day in-person retreat, all three cohorts, guest experts, no laptops.

Year-round

Members-only library and community — searchable, tagged, compounding.

Who runs DMO Jam

Adam Stoker hosts the room.

Adam built DMO Jam because the industry has been asking for a room like this for years.Now it exists.

President & CEO, Brand Revolt · Host, DMO Jam

Adam Stoker

17 years in advertising. 10 years specifically in destination marketing. Host of the Destination Marketing Podcast (200+ episodes, the longest-running podcast in the industry). Co-host of Destination Discourse with Stuart Butler of Visit Myrtle Beach. Host of CMO Jam.

Board member, One West Tourism Alliance Education & Research Foundation. Regular keynote speaker at ESTO, Destinations International, MATPRA, and state tourism conferences. Author of Touchpoints (2020). CDME certified. Featured in Utah Business’s “40 Under 40.”

DMO Jam and Brand Revolt

A Brand Revolt program.

Brand Revolt operates DMO Jam. Vendors and service providers are not members, and Adam does not pitch Brand Revolt services inside the room. Anything beyond the membership is a separate conversation on a separate call.

The rule, plainly

The room stays the room.

Peer dialogue works when nobody in it is being sold to. That is the line.

Frequently asked

The questions we get most.

How much does it cost?

$5,000 for the founding cohort year, paid in advance, invoiced to you or your organization.

How long is the commitment?

Twelve months from your start date. Members reapply each year — renewal is not automatic. Adam reaches out personally at the 90-day-before-renewal mark with one of three signals: continue, talk first, or not the right fit for next year.

How big is the cohort?

Three cohorts, each capped at ten: CEO and Executive Director, Marketing Leadership, and Marketing Technology. Small on purpose. We will run a cohort smaller rather than fill it with the wrong mix.

Which cohort would I be in?

Adam places you based on what you own day to day, not your job title. If you are not sure where you fit, that is a good thing to raise on the intro call.

What is the application process?

You submit a short application. Within seven days, you hear back with a status. If you advance, we contact two peer references you provide. Adam reviews completed packets weekly during the founding cohort build and bi-weekly after. We decline more applications than we accept — most declines are about the mix of the room, not the quality of the applicant.

Can my organization sponsor my membership?

Yes. Most members invoice through their organization. The membership and the Member Agreement are between Brand Revolt and you personally, however — confidentiality and the four member rules attach to the member, not the org.

Do you offer payment plans?

This is a new program and we have options. Deferred start, split payments, whatever gets the timing to work with your budget cycle. Raise it on the intro call. We want you at the table.

What if I miss a session?

The library captures every session: recording, transcript, takeaways, how-tos, technologies mentioned. You will not miss the content. But you will miss the live dialogue, which is at the heart of the program. Three missed sessions in a row triggers a personal call from Adam. Six missed in a year is a renewal conversation.

Is there a refund policy?

Default no refund. Pro-rata refunds at Adam’s discretion only, in cases of serious illness, family emergency, or involuntary job loss.