Owned Media Content

Visit Myrtle Beach

Visit Myrtle Beach understood the value of building an audience that you own instead of relying solely on rented attention with ads. We helped them create owned media that puts entertainment first, with Myrtle Beach as the backdrop for it all.

Client
Visit Myrtle Beach
Industry
Tourism / Destination Marketing
Services
Brand Strategy · Creative Production
Deliverable
Owned Media Assets, Marketing Strategy
The Challenge

People don’t click on an ad to book a vacation, but so many destination marketing brands dedicate too much of their budget to paid advertising. Visit Myrtle Beach is fully on board with our Revolt against complacent marketing—we needed to help them build audiences they could keep engaged with their brand, even when they aren’t visiting the destination.

Myrtle Moments — podcast cover art options
What We Did
01Strategy Workshops
02Pre-Production
03Vendor Coordination
04Production & Editing
05Distribution Strategy
The Result

A variety of programs and content pillars that put Myrtle Beach on the map with a growing community of brand fans, proud locals, and potential visitors.

01

Myrtle Moments — Places & Faces of Myrtle Beach

02

Life’s a Beach, and Then You Die

03

Beach Easy Media

The Work
Myrtle Moments — podcast cover art options
Myrtle Moments — cover art
Myrtle Moments — Interviews on the Beach, owned-media video
Interviews on the Beach — owned media
Myrtle Moments — logo lockup variations
Logo lockup variations
Myrtle Moments — the mark
The mark

Want a program you own — not another campaign?